circle.ch :: Vodafone live! as a carrier-change motivator

circle.ch weblog by Urs Gehrig

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2010-09-04T11:17:22

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16. November 2003

Vodafone live! as a carrier-change motivator
Economy (wiki) | Wireless and Mobile (wiki) - urs @ 11:42:05

Swisscom started supporting Vodafone live! phones [1] (Vodafone owns a 25% stake of Swisscom Mobile AG). I played around with the three available phones the other day, as there is the Sharp GX20, the SonyEricsson Z600 and the Motorola V525. Vodafone live! can be seen as a common menu or navigation for mobile phones making it easy to call up photos, games, sounds, pictures and messages and share them with others.

Vodafone UK offers setups for a range of other phones than only the ones mentioned above [2]. One reason to provide phones with a common menu may ground in the delivering of phone-independent services at a later stage. The fun aspect is good argument to introduce such a common desktop but further more also a possibility to motivate customers to change their carrier, as they usually do not change them before their next upgrade of their handsets [3].

As most, if not all of the new phones come with java support I am wondering if the Java Desktop could not be rewritten to run on those phones [4]. This would enable access to a wide variety of applications. Just a thought.

[1] http://www.swisscom-mobile.ch/live
[2] http://mmsota.vizzavi.co.uk
[3] http://www.theage.com.au/articles/2003/09/26/1064083179063.html
[4] http://wwws.sun.com/software/javadesktopsystem