RSS as a marketing instrument

Apple offers an RSS feed generator frontend, where you can select e.g. the most recent added German Pop albums added to the iTunes shop [1]. So, if you add the feed to an RSS reader, you get each item displayed with a link, that opens in iTunes. Probably in the next version there will be Podcasting and – consequently – an RSS reader for song title marketing in iTunes 😉

[1] http://phobos.apple.com/WebObjects/MZSearch.woa/wa/MRSS/rssGenerator

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