B&O mp3 player compatible with iTunes

Just found that one on Joi\’s blog [1]; recently I have seen that B&O mp3 player smiling at me from behind a shopping window. Mac users intervented, as the Beosound 2 was not origninally compatible with Mac. Jens Victor Fischer of B&O statet [2]:

[..] on the basis of all the inquiries we have received show that Macintosh users represent a larger customer segment for us than we first assumed.

[1] http://joi.ito.com/archives/cat_gadgets.html
[2] http://www.bang-olufsen.com/sw2104.asp

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